Fast Tips for Better Press Releases

Now that you understand the overall structure of the press release, let’s talk about how to write a great one. Here are a few tips, ranging from your voice to how to put the press release together.

1. Writing

Write in Third Person. Unless you’re Press Release Services using a direct quote, the phrases “I” and “we” don’t have a place in press releases. A professional voice is critical and will take you far.

Write to Your Readers. Press releases are meant for readers. Take a walk in their shoes to understand their perspectives and concerns.

Keep It Brief. Press releases should be one page, or between 400-500 words.

Don’t Beat Around the Bush. A press release is no place Best Press Release Service for jargon or inefficient communication. Make your point clearly and remove any words, phrases, and approaches that don’t help clarify your point immediately.

Keep the Adjectives to a Minimum. Adjectives are distracting and difficult to read. Limit them for clearer and more efficient press releases.

Keep It Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.

Get Rid of Jargon. Jargon makes your Press Release Submission Sites difficult to understand and inaccessible for many readers. Cut it out wherever possible.

Proofread and Edit Carefully. Do your own careful review to avoid costly errors. This will save you from troublesome spelling and grammar mistakes and make your PR look more professional.

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2. Distribution

Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands Best Press Release Distribution of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.

Follow-up by Phone or Email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal Free Press Release Submission Sites touch can help cement your press release on a journalist’s radar and make it easier for them to remember.

3. Optimization

Include Relevant Keywords. These keywords should be searchable and relevant to the topic of your press release.

Don’t Overstuff. Going overboard on keywords Press Release Writing Service will give your press release a spammy, dense feeling, which you don’t want. Don’t overstuff or you risk turning your readers off.

Use Multimedia. Multimedia elements like videos or images can be fantastic for enhancing your press release. Use them sparingly, though, so as not to overwhelm the text.

What are the best ways to write, distribute, and optimize press releases? Read @JuliaEMcCoy's fast tips in creating better #pressreleases 🎩CLICK TO TWEET

Better Press Releases Start Here

When you know what it takes to write a great Video Press Release, it’s easier to do it in house. This gives you greater control over your press releases and makes authoring them on your own simple and fun.

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